“Focus on the Housewife”: the BBC and the Post-war Woman, 1945-1955

Abstract

Within British women’s history, historians have illuminated the complexity of British post-war society and the particular role played by women within it. Studies show that the post-war woman was considered a significant citizen, crucial for the rebuilding of Britain, both as a worker and as a mother. Building on work within women’s and radio history, the aim of my research is to explore the relationship between the BBC and women in this period. In this paper, I will argue that, through radio, British women were given a voice, as workers and as housewives. This was, however, not without difficulties. The paper also highlights the complexity of the female radio audience and the struggle that faced broadcasters. The material under discussion reflects the changes and negotiations that were taking place in society at that time, and the paper emphasises the important role played by female listeners and by women’s radio in Britain.