Fluo, antracyt i rozlana benzyna, czyli o nazwach kolorów w polskiej współczesnej prasie kobiecej

Abstract

This article discusses ways to create and use colour names in Polish contemporary women’s magazines. Among these processes we can mention: enrichment of the texts in the press with original non-basic colour names, creating adjectives from nouns whose referents are characterized by a particular colour and the creation of derivatives that are nouns from adjectives. Additionally, attention is also drawn to the persuasive elements such as personification, the terms associated with synesthesia and the process of borrowing names from English. These colour names can be classified into thematic fields related to fashionable clothing, beauty and everyday life, although the extensions of thematic designates, from which the names of colours were created, are much wider.