Abstract

Pamphlets (Germ. Flugschrift or Flugblatt) became an important medium during the European Reformation. This paper looks at Flugschriften as a driver for the new religious teaching and a phenomenon in social and cultural life in the Sixteenth century Germany. We pay special attention to the use of Flugschriften by reformers as a mean of communication with different social strata (as with educated elite, so with illiterate people). We found that popularity of Flugschriften relied heavily on the reformers’ activities. They need to communicate new ideas to their sympathizers, which, in their turn, were interested in following events and discussions, finding new arguments for the opponents. Due to the low prices for pamphlets, they appeared even in very poor houses previously deprived of any written or printed word. One can notice how engravings from Flugschriften had better reflected any minor changes in public image of the main reformers, than any other document. Authors of pamphlets elaborated a visual language on its own and, for this purpose, reconsidered Catholic iconography. For example, Hans Baldung Grien in his engraving from 1521 depicted Martin Luther as a righteous man with traditional Catholic iconography features. On the one hand, in this way he made image understandable for, who had recently left Catholicism for Lutheran teaching. On the other hand, this interpretation of Luther’s image as a righteous warrior against Papacy coincided with Luther’s own ideas concerning his mission and with his followers’ ones, which looked for radical changes in religious and social life. Luther’s’ engraved portraits became a departing point for a brand new Protestant iconography. It combined visual and narrative hints on Luther as a fighter against “the Old Church”, which relies solely on the Bible. However, to make these images work artists often used Catholic symbols and iconographical types. Key words: Flugschrift, Flugblatt, pamphlet, medium, communication, the Reformation, Martin Luther, iconography, engraving.

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