Abstract
With the growth of ecommerce and social networking, consumers can access detailed product information and user online reviews about a product of interest as cues to judgments. While cognitively processing such rich information, people experience meta-cognitive feelings of subjective ease or fluency. Fluency affects judgment using a direct path wherein fluency influences preference judgments while mediated by naive theories people hold about the role of fluency. Fluency affects judgment indirectly, by influencing intuitive versus deliberate processing of information content of reviews. An experiment is proposed to examine the effect of online review fluency on judgments.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
