Abstract
A comprehensive analysis of the flour market in the Irkutsk region included a study of consumer demand and cost characteristics of flour, based on the data from leading supermarkets. The quality of three samples of flour was assessed by organoleptic and physico-chemical indicators, including checking for compliance with regulatory requirements for packaging and labeling. Flour as a production raw material is considered on the example of the Angara confectionery factory. The data obtained may be of interest to technologists, merchandisers of trade and manufacturing companies, product and category managers, marketers.
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