Abstract
Texas State University (TXST) in San Marcos, Texas is in one of the most flood prone regions of the U.S. due to the synergistic combination of extreme precipitation intensities, low infiltration surfaces, and the hydrologically efficient drainage of the eastern Texas Hill Country. Four flood events occurred along the San Marcos River and adjacent streams from 2015 to 2017 wherein access to the University was restricted. Students who reside in San Marcos as well as students who commute represent a vulnerable population. Starting in the fall of 2015, a survey was conducted among the students of TXST to inquire about their experience(s) with flooding. The purpose of the survey was to fill a gap in the research regarding flood risk perceptions and awareness among students, and to determine (a) what factors contribute to the flood risk perceptions and awareness among students of TXST, (b) what role, if any, do heuristic principles play in forming students’ risk perceptions, and (c) if there is a need to organize flood education at TXST. Results (n = 481) suggest that heuristic principles, such as using the previous experience with flooding, influence students’ behavior, and students would benefit from a University-wide flood education program.
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