Flocking based evolutionary computation strategy for measuring centrality of online social networks

Abstract

Centrality in social network is one of the major research topics in social network analysis. Even though there are more than half a dozen methods to find centrality of a node, each of these methods has some drawbacks in one aspect or the other. This paper analyses different centrality calculation methods and proposes a new swarm based method named Flocking Based Centrality for Social network (FBCS). This new computation technique makes use of parameters that are more realistic and practical in online social networks. The interactions between nodes play a significant role in determining the centrality of node. The new method has been calculated both empirically as well as experimentally. The new method is tested, verified and validated for different sets of random networks and benchmark datasets. The method has been correlated with other state of the art centrality measures. The new centrality measure is found to be realistic and suits well with online social networks. The proposed method can be used in applications such as finding the most prestigious node and for discovering the node which can influence maximum number of users in an online social network. FBCS centrality has higher Kendall’s tau correlation when compared with other state of the art centrality methods. The robustness of the FBCS centrality is found to be better than other centrality measures.