Abstract
The onset of the COVID-19 pandemic presented formidable challenges to India's Quick Service Restaurant (QSR) industry, profoundly impacting its revenue streams, employment landscape, and operational modalities. This analysis delves into the intricate ramifications of COVID-19 on India's QSR sector, elucidating short-, medium-, and long-term repercussions including alterations in consumer behavior, operational adaptations, and macroeconomic shifts. Amidst the pandemic's upheaval, QSR establishments navigated through a landscape fraught with uncertainties, resorting to agile strategies such as contactless ordering, delivery optimization, and workforce reskilling to endure and thrive in the face of adversity. Furthermore, the study underscores the imperative of addressing health apprehensions, mitigating supply chain disruptions, and countering competition from international players to fortify the industry's resilience and foster sustainable recovery.
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