Abstract
With the advances in technology and lower costs to trading, separate account platforms and online brokers should be able to offer customized portfolio protection to their clients with the click of a button. This paper uses basic concepts from the option literature to show how this insurance could be oflered in two convenient forms. In one form, it would represent a straight cash payment by customers, and in another form, investors would exchange a portion of the upside of their returns for the protection. The paper uses the Black -Scholes model to show the benchmark costs associated with this type of protection, as well as performs a sintulation with an actual portfolio over various sub-periods from 2000 to 2006.
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