FLEXIBILITY OF ENTERPRISE`S BEHAVIOR AS A NECESSARY CONDITION FOR SURVIVAL IN AN UNSTABLE ENVIRONMENT

Abstract

In today’s unstable economic conditions, many domestic enterprises are on the verge of survival. Therefore, the issue of creating conditions to ensure their flexible behavior is relevant in order to quickly adapt financial and economic activities to an unstable market environment which has become the main factor in the viability of the enterprise in the market competition. It is substantiated that the flexibility of the enterprise is to create conditions to ensure its maneuverability, efficiency and adaptability as an appropriate response to changes in external and internal environment in order to prevent problems that may arise. It is established that the practical interest in the formation of flexible behavior of the enterprise has its delimitation into external and internal,which will allow to adapt to changes in market conditions and financial capabilities of the enterprise. It is proved that the formation of flexible behavior of the enterprise should be carried out on an innovative basis through the interconnection of its components: production flexibility; marketing flexibility; assortment flexibility; financial flexibility; innovative flexibility. It is substantiated that it is impossible to ensure flexibility of enterprise`s behavior in an unstable business environment without its evaluation. The level of flexibility of the enterprise should be evalutaed on the basis of an integrated indicator. However, the existing methods of its calculation are usually complex and not enough to reflect the factors that determine its level. Therefore, such approaches of calculating the level of flexibility of the enterprise are often problematic to effectively apply in practice. It is established that restructuring is the tool of flexibility formation for financially insolvent enterprises; for financially stable enterprises – reforming the system of commodity flows, the formation of the optimal flow process; for economically strong enterprises – increase the investment potential on an innovative basis.