Abstract
In these proceedings we review the flavour phenomenology of 2HDMs with generic Yukawa structures [1]. We first consider the quark sector and find that despite the stringent constraints from FCNC processes large effects in tauonic B decays are still possible. We then consider lepton flavour observables, show correlations between m →eg and m− →e−e+e− in the 2HDM of type III and give upper bounds on the lepton flavour violating B decay Bd →me.
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