Abstract

The ventral emotion network–encompassing the amygdala, insula, ventral striatum, and ventral regions of the prefrontal cortex–has been associated with the identification of emotional significance of perceived external stimuli and the production of affective states. Functional magnetic resonance imaging (fMRI) studies investigating chemosensory stimuli have associated parts of this network with pleasantness coding. In the current study, we independently analyzed two datasets in which we measured brain responses to flavor stimuli in young adult men. In the first dataset, participants evaluated eight regular off the shelf drinking products while participants evaluated six less familiar oral nutritional supplements (ONS) in the second dataset. Participants provided pleasantness ratings 20 seconds after tasting. Using independent component analysis (ICA) and mixed effect models, we identified one brain network in the regular products dataset that was associated with flavor pleasantness. This network was very similar to the ventral emotion network. Although we identified an identical network in the ONS dataset using ICA, we found no linear relation between activation of any network and pleasantness scores within this dataset. Our results indicate that flavor pleasantness is processed in a network encompassing amygdala, ventral prefrontal, insular, striatal and parahippocampal regions for familiar drinking products. For more unfamiliar ONS products the association is not obvious, which could be related to the unfamiliarity of these products.

Highlights

  • The perceived pleasantness of flavors differs widely between individuals

  • The linear mixed models (LMMs) on the pleasantness data indicated that the drinks in the oral nutritional supplements (ONS) dataset were perceived as doi:10.1371/journal.pone.0170310.g004

  • The results indicate that each depicted area subdivides into a part that is positively associated with pleasantness scores and a part that is negatively associated with pleasantness scores: 1) medial vs. lateral ventral prefrontal cortex, 2) anterior vs. middle insula, 3) anterior vs. more posterior ventral striatum, 4) medial vs. lateral amygdala, and 5) lateral vs. medial parahippocampal gyrus

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Summary

Introduction

The perceived pleasantness of flavors differs widely between individuals Despite this variety, expressing affective responses to a flavor stimulus is very similar across individuals. This is reflected in characteristic positive facial expressions (e.g. lip licking and tongue protrusions) and negative facial expressions (e.g. gaping or making a facial grimace) in response to pleasant and unpleasant food stimuli, respectively [1,2]. To investigate the neural correlates of pleasantness processing, fMRI studies investigating affective responses to food cues mainly focused on "hedonic hotspots" in the brain using univariate analyses. These studies give useful localistic information about areas that are associated with the generation of affective responses [3].

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