Abstract
AbstractThe flash mob is a global cultural phenomenon with numerous forms, and yet questions about its purpose, appeal, and significance persist. This entry defines the classic flash mob and compares it to other flash mobs with different purposes, including branded flash mobs, flash robs, vote mobs, cash mobs, and Mass mobs. As a revolt against the status quo, the flash mob's appeal is linked to how it challenges the commercialization of public spaces through appropriating them for performance. As a conformist practice, the flash mob's appeal is linked to its imbrication with social media. The significance of the flash mob is read through a brief genealogy of other mob performances, such as Critical Mass Ride and Zombie Walk, and through a variety of scholarly studies including performance studies, media studies, and mobilities studies.
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