Abstract
Just as the Corporate Environmental Strategy Journal has changed greatly in recenty years, so too has the field of Strategic Environmental Management. From struggles with pollution prevention to finding the path towards sustainable development, Steven Rice reflects upon the evolution of this field by looking at the history of the CES Journal. The publication offers a lens to better analyze the past and imagine the possibilities and predictions for the future. The author sees the field for Strategic Environmental Management continuing to move beyond mere compliance strategies and towards total integration into organizations, through matured organizational learning. This includes the maturation of environmetal management systems, a focus on environmentally-related new product development and marketing, and ultimately, the acceptance of environmental strategy as a part of the whole business strategy.
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