Abstract
AbstractExport credit agencies (ECAs) are facing similar challenges when branding and marketing their services to small businesses. Communicating the social impact of ECAs is beneficial when reaching out to new customers, building a stronger internal culture or responding to government policies.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
