Five Forces Model Analysis of Enterprise Strategic Management——Take Haidilao Hotpot Catering Company as an Example

Abstract

With the continuous improvement of people's living standards, customers' service requirements for the catering industry are also increasing. As a result, the catering industry is under the dual pressure of competition from competitors and customer requirements. And Sichuan Haidilao hotpot Catering Company is a differentiated service-oriented strategy; Always uphold the concept of "customer first, service first"; Persist in striving to meet the various needs of consumers; Companies that promote personalized service. This is an important reason why Haidilao hotpot is invincible in the fierce competitive environment. In order to get more market share, to achieve a higher profit level, occupy a more favorable position in the market, enterprises in addition to improve their competitiveness, but also the rational analysis of external competitive environment, strategy, under the influence of a variety of factors, enterprise how to effective analysis of external competitive environment is a concern. As a strong support for the enterprise analysis of the competitive environment, the Porter five-force model plays an important role in the formulation of enterprise strategy. By using the five-force model, we can clearly and effectively recognize the competitive environment of the enterprise and make strategy. This article will analyze the success of Haidilao hotpot from the perspective of the five forces model. This paper analyze the competitive strategy management of Haidilao, and provide some suggestions for the future development of Haidilao. The model analysis shows that there is no high entry barrier; Haidilao industry has little external unique business model; but the industry has strong internal competition.