Abstract
The fit between corporate strategy and alliance purpose is examined in this paper. While early research on alliances recognises various alliance purposes, their role in facilitating corporate strategy implementation is not delineated in the literature. Identifying two alliance purpose dimensions – impetus and context – we develop a framework to organise the different classes of alliance purposes. We argue that since alliances are moves to pursue corporate strategies, selecting alliance purposes to align with specific corporate strategies would increase the performance of partnering firms by facilitating successful strategy implementation.
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