Fit as gestalts between global supply chain strategies and service outputs

Abstract

This study distinguished three basic kinds of Global Supply Chain (GSC) strategies: operational excellence, customer closeness and mass customisation based on content analysis of 55 consulting reports from Company T by using qualitative analysis software Leximancer. Through comparing original literature manually coded concepts and Leximancer determined concepts clustering for these three different GSC strategies, this study discovered that there exists a mechanism of fit as gestalts between different GSC strategies and their corresponding dimensions of service outputs in successful GSC solutions.