Abstract
The problems of this research are how consumers act with respect to food consumption and how the influence of social, economic, cultural, and environmental factors affects the variation in food consumption based on local resources. The primary data were obtained directly from the study respondents of the people in the East Coast of North Sumatra in the Bubun villages in the district of Tanjung Pura. Their main occupation is as fishermen where they had little or no education, with little income to meet the daily needs of the family. The conclusions of this study i.e., age, education level of housewife, marital status and ethnicity significantly affected the household food consumption. The socio-economic fishermen of Bubun village were below average compare to national average.
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