Abstract
Since India’s independence, several extension initiatives viz, production oriented programmes, area development initiatives, target group based service schemes and technology delivery mechanisms are implemented with the goal of agriculture and rural development. But most of these programmes failed to meet the needs as well as to utilise opportunities required for the majority of people (MANAGE, 2007). In order to tackle the different constraints as well as to meet the emerging challenges in our extension system, the Innovations in Technology Dissemination component of National Agricultural Technology Project (NATP) implemented Agricultural Technology Management Agency (ATMA) as a pilot project in a few states in India and later it spread to other states. A review of different kinds of extension strategies practised through ATMA is studied here and finally the different factors that can qualitatively contribute to an effective extension service delivery are looked upon.
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