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Abstract

 Efficient fish marketing needed for the growth of fish production as well as development of fishery sector. Domestic fish markets development in the Nepal will plays a very crucial role in the development of fisheries sector. Fish marketing system development in Nepal is in infant stage. Fish marketing channel has not been systematic in Nepal. The fish marketing infrastructure and the facilities for the fish market should be developed by identifying the possible production and collection centers in the country. Live fish have getting higher price in the market and fish imported from India price is lesser than fresh wet fish of Nepal. Government policy needed to upgrade the existing fish marketing system to ensure supply of hygiene fresh fish and processed fish for consumers.
 Int. J. Appl. Sci. Biotechnol. Vol 7(1): 1-5
Highlights
Marketing is a broad term that encompasses all the interactions involved from the point of production to the end consumer (Engle and Quagrainie, 2006)
The growth of fish production as well as development of fishery sector in terms of economy and infrastructure is highly dependent on an efficient fish marketing system (Chourey et al, 2014)
The main fish species which contributes to total fish production in the country are: Mrigal (29.2%), Common carp (19.2%), Rohu (12.2%) and Bighead carp (12.2%) (Fig.1.)
Summary
Marketing is a broad term that encompasses all the interactions involved from the point of production to the end consumer (Engle and Quagrainie, 2006). Fish market is a place where the fishes and fish products of commercial importance are subjected to sale. The growth of fish production as well as development of fishery sector in terms of economy and infrastructure is highly dependent on an efficient fish marketing system (Chourey et al, 2014). It occupies only 0.1 percent of global land area whereas native fish covers 2.6 percent and 23.3 percent of world and Indian sub-continent of freshwater fish respectively. 2% of estimated 826,818-hectare water surface area of Nepal is utilized for aquaculture and capture. The fish demand is fulfilled by import of fish from India (Gurung, 2014; Mishra and Kunwar, 2014)
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