Abstract
The spread of the Coronavirus outbreak has in changes in people’s consumption patterns, including the consumption of fish products. The purpose of this study was to analyze changes in fish consumption behavior, whats factors changes preference in fish consumption during the COVID-19 pandemic, and to analyze the understanding of the benefits of fish from consumers in the Pondok Ungu Permai. The method used is a case study with qualitative, quantitative, and descriptive data analysis. The sampling technique used and simple random sampling method with 82 respondents. The result showed changes in factors during the COVID-19 pandemic are the system and places of purchase, the frequency of fish consumption, the amount of consumption of fish products consumed, and the price of fish. Based on binary logistic regression analysis, before and after the COVID-19 pandemic, the Wald test showed that occupation had an influence on preferences between fresh fish and processed fish.
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