First Thought, Best Thought: Positive Mood Maintains and Negative Mood Degrades Implicit-Explicit Attitude Correspondence

Abstract

Two studies investigate the effect of mood on the relationship between implicit and explicit attitudes toward African Americans (Experiment 1) and implicit and explicit academic attitudes (Experiment 2). Because explicit and implicit attitudes are more related when people validate their automatic attitudes as true (the associative-propositional evaluation model) and because people tend to validate their immediate reactions when they are in positive rather than negative moods (the affect-as-information model), the authors predicted a stronger implicit-explicit attitude correspondence among positive versus negative mood participants. As predicted, in both studies, participants exhibited a significant correspondence between implicit and explicit attitudes when in positive moods but not when in negative moods.