‘First, kill all the economists…’ : the insufficiency of microeconomics and the need for evolutionary psychology in the study of management

Abstract

AbstractMicroeconomics and its model of the singular and unitary actor can no longer adequately explain organizational behavior now that there are men and women in corporations. Evolutionary psychology, with its premise of fundamental and inherent sex differences, is necessary to replace microeconomics as the predominant theoretical perspective in business and management schools. The recent Safeway fiasco illustrates the danger of continuing to use microeconomics in the study of management in the 21st century. Copyright © 2006 John Wiley & Sons, Ltd.