Abstract
This article deals with Serbian TV serials. The author suggests that there are no serious scientific analysis of this genre, although it represents one of the most influential and most interesting phenomena of contemporary popular culture. After a short introduction about general history of Serbian TV serials, he focuses on fifteen recent TV shows that were realized in the period after the fall of Slobodan Milošević's regime. This analysis is above all focused on the set of values that is being propagated and represented to the auditorium, but also on the genre's realization, technical solutions music and other important parts of the analyzed phenomenon. It is obvious that Serbian authors have made a huge progress in genre's expansion and technical improvement of their own work, but due to the new ideology of "urbanity" the essence and traditional TV audience have been lost along the way.
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