Abstract
This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.
Highlights
This paper presents research conducted by members of staff at Robert Gordon University’s Institute for Management, Governance and Society (IMaGeS) as part of the e-harbours project
The lead partner is the municipality of Zaanstad in the Netherlands, the other partners are: The municipality of Amsterdam in the Netherlands; the port of Antwerp in Belgium; the city of Malmö in Sweden; Hamburg University of Applied Science in Germany; Pure Energy Centre in Shetland, Scotland; Robert Gordon University in Aberdeen, Scotland; and Vision On Technology (VITO)
The aim of the work package relevant to this paper is to design a label for fish packaging which presents the energy usage of the various stages of processing from catch to retail
Summary
This paper presents research conducted by members of staff at Robert Gordon University’s Institute for Management, Governance and Society (IMaGeS) as part of the e-harbours project. The aim of the work package relevant to this paper is to design a label for fish packaging ( haddock and mackerel) which presents the energy usage of the various stages of processing from catch to retail. This aim is achieved through the following objectives:. It brings together perspectives on information design; the specifics of label design; standards for environmental labels; and research into the way in which consumers read and understand information on labels, and how that information affects their behaviour
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