First “3 Second” Impression of Tiktok Marketing Strategy

Abstract

The use of TIK TOK as promotional media is a form of marketing activity that can quickly spread information about a product and brand recognition of a product and the aim of this research is to find out the strategy for using hooks in every content on Leo Giovanni that attracts the attention of the audience and is liked. many people. This research uses qualitative research with a cyber phenomenology approach. This research model uses a simple design with Triangulation Theory. Data collection techniques used were observation, interviews and documentation. The qualitative approach used through the data analysis technique used is Manual Data Analysis Procedure (MDAP). The results of this research found that Leo Giovanni succeeded in creating interesting content and has 3 accounts, each of which has their own niche. The accounts in question are the accounts @leo_giovanni, @racuninskincare, and @wagminft, their contents have different niches or discussion topics. The findings of this research are that TikTok Marketing Strategy: Follow the trend; Live events; Focus 1 Niche; related content; SEO; FYP & Live stream synergy; Yellow basket; Marketplaces; Live selling; New account. And Hook Behavior Model: Invite outside traffic; Video Performance Assessment; Evaluation Phase; Analytics features; Device & location accounts (Relevant Hashtags; Interesting Content; Video call to action; Clickbait says); TikTok optimized (Consistent posts, Trendy sound, Wagmi prime time 1137). Impact of product purchases: Spark code; Affiliate commission feature.