Firma i znak towarowy – istota oznaczeń przedsiębiorstwa oraz roszczenia w przypadku ich naruszenia

Abstract

Business signs stand out from the competition in business transactions. Thanks to them, a given activity is individualized and may be associated with a specific good or service. Along with the economic and technological development, illegal use of labels and unjustified promotion of goods with the trademark of another entrepreneur are becoming an increasing challenge. The article deals with the most important issues concerning business signs, and an indication of legal solutions in Polish legislation in the event of infringement of rights. The aim of the study is to show their essence and importance in current economic activities.