Abstract
Past research on organizational capabilities has mainly focused on the impact of individual capabilities (e.g., marketing, RD (2) how external boundary conditions (market munificence and complexity) influence the interactive effects (complementarity vs. substitution) of these capabilities. The results suggest that R&D (operations) capabilities positively (negatively) reinforce the effects of marketing capabilities on firm growth and that such effects vary across different market conditions. Researchers and managers can gain insights from this study regarding how to manage and deploy multiple resources and capabilities simultaneously under different market conditions to drive firm growth.
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