Finishing the story: Narrative ritual in news coverage of the Umpqua Community College shooting

Abstract

This article applies Victor Turner’s schema of ‘social drama’ to examine narrative rituals and the roles performed by a local and national newspaper in their coverage of the Umpqua Community College shooting that took place in October 2015. Textual analysis is used to compare stories from The Roseburg News-Review and the New York Times in terms of the narrative’s movement from breach, crisis, redress and finally to either reintegration or separation. This study finds that narrative patterns for the local and national newspapers do not parallel, suggesting differences in role perceptions. Instead, journalistic ritual is subject to the crisis, proximity to the tragedy and audience. The local outlet reinforces consensus with authority by focusing on victims and the grieving process to achieve the social good of healing and recovery; and the national newspaper challenges the status quo by focusing on the shooter and legislative reform. While the News-Review reaches reintegration by achieving a sense of normalcy, the New York Times stalls in a state of liminality. Both papers move the discourse on school shootings toward a societal ideal though neither narrative reaches the transformative discourse that has invoked national reflexivity noted in past instances of tragedy.