Fine Grained Analysis of Intention for Social Media Reviews Using Distance Measure and Deep Learning Technique

Abstract

Intent analysis and classification are performed to identify the expressions of intent in the given text. In this paper, the dataset is classified into emotion classifications by utilizing machine learning model SVM, Bipolar classification, Fine Grained Analysis, and Sarcasm detection, with Naïve Bayes and Random Forest techniques of deep learning, including Long Short-Term Memory to perform intention analysis on social media data. Then Fine-grained or Multi-Class Sentiment analysis is used for further classification of the five classes, viz. negative, strong negative, neutral, positive, and strong positive, which detects the sarcastic reviews in the movie dataset. The emotional intention behind the review comments is classified as happiness, rage, sadness, joy, anger, and disgust by using SVM. The reviews are analyzed and calculated based on their subjectivity and context level similarity using Related Relaxed Word Mover Distance (RRWMD) semantic similarity measure. With the advantage of the RRWMD algorithm, the reviews from the context containing deviated or irrelevant contents were removed before being applied to the classification algorithms, thereby reducing the execution time, which obtains a 3% improvement in accuracy. The disadvantage of the RRWMD algorithm is only one deep learning algorithm is compared. From the observed accuracy scores and classification reports, the LSTM has provided higher accuracy, despite the long execution time. The Naïve Bayes model has produced lower accuracy than the neural network model but was efficient, taking less time to fit and classify. The results from various experiments have proven that the semantic similarity measure provides more accurate results than the state-of-the-art model.