Findings From the Development Communication Through the Social Lab Project Entitled “ECT Imparts Knowledge to Local Communities”

Abstract

This research was aimed to develop media and activities through the social lab project entitled “ECT imparts knowledge to local communities”. In this research, the focus of social lab for Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi was the community of Bangchan, Tambon Bangchan, Amphoe Mueang, Phetchaburi Province. The topic was how to use online media safely and creatively. The quality of the media and activities would be evaluated and the findings from the development communication through the social lab project would involve the perception and satisfaction of the sampling group towards the social lab project entitled “ECT imparts knowledge to local communities” which was organized in the first semester of the academic year 2019. The tools in this research were an evaluation form for the quality of contents and media presentation, a questionnaire on the perception and a questionnaire on the satisfaction of the sampling group towards the project. The sampling group consisted of 60 people who lived in the community of Bangchan, Phetchaburi Province for at least 3 years and participated in the project “ECT imparts knowledge to local communities” at Wat Photaimanee from the beginning till the end and voluntarily participated in the research project. They were chosen using purposive sampling method. The research findings showed that the project organizers developed different kinds of media and activities including vinyl, leaflets, video clips, PowerPoint slides along with demonstration and workshop sessions to the sampling group. The project organizers were the researchers and undergraduate students who enrolled in the ETM 361 Presentation Skill 2 course. The media and activities were designed by the project organizers and evaluated by 3 experts in contents and 3 experts in media presentation. The results of the quality evaluation in terms of contents were at a good level (  x  = 4.44, S.D = 0.71) and the results of the quality evaluation in terms of media presentation were at a good level  (  x = 4.22, S.D = 0.72). The findings from the development communication through the social lab project showed that the level of perception of the sampling group towards the project was at a high level (  x = 4.50, S.D = 0.70). The sampling group expressed the highest level of satisfaction towards the project ( x = 4.78, S.D = 0.42). The findings confirmed the research hypotheses. It can be concluded that the findings from the development communication through the social lab project entitled “ECT imparts knowledge to local communities” at the community of Bangchan, Phetchaburi Province and the topic of how to use online media safely and creatively were of good quality. They can be applied in other communities in the future.