FINDING REPRESENTATIVE WEB PAGES BASED ON A SOM AND A REVERSE CLUSTER ANALYSIS

Abstract

Enhancing the content and structure of a web site is a very important task which can help to maintain people visiting a web site and gain new visits (or customers). Web mining area helps to enhance a web site organization and contents using data mining algorithms. In particular we may perform Web Mining using a Self Organizing Feature Map (SOFM or SOM) it is always needed an analysis phase by experts. To help analysts to perform this phase after SOFMs' training, many post-processing techniques have been developed (component planes, labels, etc.); however, none of these techniques are useful when working in web mining for off-line enhancements of a web site. In this paper an algorithm called Reverse Cluster Analysis (RCA) will be provided. It aims to identify important web pages based on a self organizing feature map (SOFM) when performing web text mining (WTM) and web usage mining (WUM). We successfully applied this technique in a real web site to show its effectiveness. We have extended previous work performing a comparison with another unsupervised technique, administrators survey and an extended survey.