Abstract
A choice of mode to enter a new market will be determined by a variety of factors, which in the literature are normally categorised into three sets of exogenous variables: the Location, the Industry, and the Firm. Surprisingly given decades of research, the conclusion as to the exact impact of these variables has yet to be established. This study presents the findings of a synthesis of 85 primary studies via meta-analytic structural equation modelling that reveals the multivariate feature of entry mode decision. Our analysis demonstrates that: (1) the three variables do not directly determine the entry mode choice simultaneously, and (2) firm-specific variables may not have direct impact on the entry mode choice. This paper is concluded by suggesting paths for further research on internationalization decisions such as entry mode choice.
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