Abstract
This special issue builds on foundational work to set an enlarged social agenda for external organizational rhetoric. After considering possible limits to the broadening of such rhetoric, it analyzes the redirection of scholarly attention, which is essentially concerned with the good organization’s potential to contribute to the good society. It notes how this has been, out of necessity, accompanied by a territorial extension of contextual, geographical, and temporal frames that expand the approaches of internal rhetoric and mainstream public relations.
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