Abstract
The goal of this research is to investigate the factors that affect carsharing demand. As a proxy for carsharing demand, the number of (booking) transactions made by carsharing users is counted based on the data from one of the two major carsharing operators in Seoul, Korea. In order to identify the factors influencing station-based carsharing usage, multiple linear regression modeling was performed with the number of carsharing transactions as a dependent variable and with the three groups of independent variables: Built environment, demographic, and transportation variables. Instead of using the locations of the pods, this study uses the residential locations of carsharing users who made transactions, and the final result analyzing 420 districts shows that six variables significantly influence carsharing usage. Carsharing demand is high in an area where a higher proportion of building floor area is used for business, and which has a higher proportion of young residents in their 20s and 30s. It can also be predicted that the area with more registered cars and less subway entrances will show higher carsharing demand. The analysis result also suggests that providing additional carsharing pods, especially pods that utilize city owned public parking facilities, will help promote carsharing usage. This research establishes a basis for future research efforts to forecast carsharing demand and to identify areas with high potential, especially in major Asian cities.
Highlights
The history of carsharing is much longer than most people realize
Technological innovation in internet, mobile, and social media has opened up new opportunities for a more sharing economy, which has facilitated successful startups, such as Airbnb and Uber that emerged after the 2008 global economic crisis
The analysis result shows that carsharing demand is high in an area where a higher proportion of building floor area is used for business, and which has a higher proportion of young residents in their 20s and 30s
Summary
The history of carsharing is much longer than most people realize. According to Shaheen et al, the earliest carsharing service was recorded in Europe in 1948 [1]. Since the late 1990s and early 2000s, carsharing has been mainstreamed in American cities and was recently introduced to major Asian cities including Seoul, Korea. Technological innovation in internet, mobile, and social media has opened up new opportunities for a more sharing economy, which has facilitated successful startups, such as Airbnb and Uber that emerged after the 2008 global economic crisis. The city of Seoul has started paying attention to the economic and environmental benefits that a sharing economy can bring to the future society. As an alternative to private mobility, carsharing has been promoted by the city since the late 2000s. In transportation, carsharing has long been viewed as a sustainable mode. As carsharing can contribute to sustainable transportation and urban planning, and eventually help a city to consume less energy and resources, the success of carsharing in Seoul and other major Asian cities is important
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
