Abstract
A good pricing strategy is a key factor in the success of a company's products. However, fierce competition and an ever-increasing number of market players are forcing companies to use automated methods and systems to respond in real time to changes in customer purchasing power and competitors' marketing techniques. More importantly, multi-agent modeling tools are used to select the most successful pricing strategy in the first place and consider all factors influencing the final decision. This paper presents a possible variant of a multi-agent model for determining the optimal pricing policy of a company. The results show that the limited rationality and interaction of each agent determines the unique behavior of the system and that the pricing strategy affects the profit and market share of the firm.
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