Abstract

Abstract: As the digital world continues to expand, traditional search engines face difficulties in the ability to provide users with excellent and rapid information retrieval. Additionally, users have shown a low tolerance for retrieving irrelevant information and are increasingly expecting to be served with personalized information that meets their needs and preference. Personalized environments are of many advantages to applications such as e-commerce and research due to their need to provide the best possible results to the users as fast as possible. Personalized web environments that customize search results to specific users based on their behavior and preference while searching are becoming increasingly popular to solve this problem. Short-term and long-term user preferences are constructed from data on actions and top queries, visited content, and user preferences. Lots of websites already use this kind of personalized search, and it's making a big difference in how people use the internet

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