Find Another me Across the World - Large-Scale Semantic Trajectory Analysis Using Spark

Abstract

In today's society, location-based services are widely used which collect a huge amount of human trajectories. Analyzing semantic meanings of these trajectories can benefit numerous real-world applications, such as product advertisement, friend recommendation, and social behavior analysis. However, existing works on semantic trajectories are mostly centralized approaches that are not able to keep up with the rapidly growing trajectory collections. In this paper, we propose a novel large-scale semantic trajectory analysis algorithm in Apache Spark. We design a new hash function along with efficient distributed algorithms that can quickly compute semantic trajectory similarities and identify communities of people with similar behavior across the world. The experimental results show that our approach is more than 30 times faster than centralized approaches without sacrificing any accuracy like other parallel approaches.