Abstract
Manuscript is focused on the analysis of the financial outcomes of the implementation of a CRM system in a Czech company MEGA, a. s. The paper briefly informs about the history of MEGA, a. s. and their process of implementation of the CRM system. Based on this knowledge further analysis of financial indicators have been made. Calculations have been made based on company financial data. The conclusion is based on all quantitative and qualitative data that has been used for the research in this manuscript. It was concluded that although it is very difficult to quantify the results of the implementation of the CRM system, an improvement was observed in various indicators. This includes productivity per employee as well as several profitability indicators.
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