Abstract
ABSTRACT Despite efforts to increase female participation and representation in sport, there has been little scholarly focus on sportswomen’s financial wel–being. The purpose of this study is to address this gap in the literature and to contribute to broadening theoretical understanding of subjective financial well-being. The study presents the results of the thematic analysis of interviews with 27 UK sportswomen to understand their experience of financial well-being, which is the ability to sustain current and anticipated desired living standards and financial freedom. Our analysis identified sportswomen’s subjective financial well-being, the personal and contextual factors influencing their perceptions of well-being and the consequences of their financial well–being on quality of life and general well–being. This study yields implications for a range of stakeholders, including governing bodies, policymakers, sports media, team and talent managers and financial institutions, and highlights the need to advance gender equity policies and practices that can positively impact on sportswomen’s financial well-being.
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