Abstract

Financial market plays an important role in overcoming agriculture crisis. The fact shows that there are many agricultural practice stops because of capital problem. Therefore, it is important to investigate the innovation of agriculture capital service such as Financial Technology for supporting sustainable agriculture. This research was a case study on Financial Technology service in the agricultural sector conducted by startup iGrow, then the data were analyzed descriptively and explorative. The support of information and technology places iGrow as the sponsor bridge who has the fund, the land, and the operator in charge for the production activity and ensure the market certainty. Until the farmer who does not have land and does not have capital, they can conduct the farming practice. The system of indent commerce being developed makes the farmer easy to access the capital, the existence of the sale certainty, and agri-business management that gives profits to involved parties, make the agriculture practice supported by Financial Technology keep developing. The role of information technology, the collaboration with other parties, and indent capital, standby buyer, will support the sustainable agriculture practice in Indonesia.

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