Abstract

Objective: To determine the relationship between financial strategies and profitability in real estate companies in the municipality of Maracaibo, Venezuela. Materials and Methods: An analysis was applied descriptive, non-experimental, in the population under study, using a purposive sampling which covered four (4) selected companies, which were considered eight (8) reporting units (respondents). As an instrument of data collection was used a questionnaire composed of 72 items, with alternative answers with Likert-type scale, the same was validated by five (5) experts in the area of finance, with a high reliability of the coefficient of 0.94 Alfa-Cronbach. Finding: The results obtained during the investigation indicate that the real estate companies apply moderately, although in effectiveness financial strategies for the search for liquidity in the operations, but if you are identified with the measurement parameters to maintain the profitability of the business. Application: It was demonstrated that there is a high significant correlation (r = 0.83; P = 0.011) between both variables in the study. Keywords: Financial Strategies, Profitability, Working Capital Investment

Highlights

  • The constant technological, economic and political change in the world, have led to companies in the search for various tools that allow to keep them in the market, where they seek to be every day more competent and the business to generate expected profits

  • According to the data provided by the Economic Commission for Latin America and the Caribbean and the United Nations (2), The Gross Domestic Product (GDP) in the global arena has been affected in a 81%

  • The study was based on the analysis of financial strategies, by means of working capital, sources of funding and Investment Strategies; as well as the profitability was studied from the perspective of the economic profitability and the financial profitability

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Summary

Introduction

The constant technological, economic and political change in the world, have led to companies in the search for various tools that allow to keep them in the market, where they seek to be every day more competent and the business to generate expected profits. There are companies with only one purpose, which is to generate dividends in time for shareholders, so that evaluations constants in the business dynamics require management to observe performance of the profits received by sales, being represented in the utility at the end of each year. According to the data provided by the Economic Commission for Latin America and the Caribbean and the United Nations (2), The Gross Domestic Product (GDP) in the global arena has been affected in a 81%. It starts a process of recession in the European and North

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