Abstract
The core objective of this paper is to uplift the feasibility of hotel industry of Cox’s Bazar of Bangladesh. Here the analysis of the financial statement of the most standard hotel has been made. Standard methods are used to collect information. Both primary and secondary sources are used. For research purpose financial information of five popular local hotel of Cox’s Bazar, Hotel the Seagull, The Cox Today, The Ocean Paradise, The Sayman and The long Beach hotel has been collected. Firstly, in the literature review, the importance of financial performance analysis using different financial statement and uses of ratio analysis has been shown. Financial statements of hotels of Cox’s Bazar are mainly used to orchestrate this research. The findings show the performance of the hotel industry over the last five years. Here gradually hotel industry performing well compared to the previous years. Ratio analysis and trend analysis conducted to analyze the financial position and feasibility of hotel industry. This research has shown the enlightening and profitable future of hotel industry in Cox’s Bazar. Because some popular capital budgeting techniques like Payback period, Accounting Rate of Return and Net present value are used and these techniques give a positive result in all case.
Highlights
The hospitality industry is one of the world’s fast-moving industries
According to ICAP annuals survey report tourism will surpass 60 billion and investments in this industry will touch 12 billion, constituting 13% of total investments and employment will appear around 800000 jobs, granting 17% in the total investment. (ICAP cited in Chouliaras, 2006)
This paper focuses on ratio analysis of the tourism and hospitality industry of Cox’s Bazar, Bangladesh over the last five years
Summary
The hospitality industry is one of the world’s fast-moving industries The role of this industry in worldwide economic growth is indisputable. Cox’s Bazar allures many tourists because of its natural beauty and longest sea beach and based on this, there comprise many hotel businesses to serve them. This tourism and hospitality industry plays a vital role in the economy. The hospitality industry is heavy in fixed and tangible assets and requires a very specific set of financial ratios to accurately analyze the industry and come to conclusions based on the performance of individual companies
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