Financial profitability and value chain analysis of pineapple in Tangail, Bangladesh

Abstract

AbstractThis study was undertaken to estimate the financial profitability and assess the value chain of pineapple in Madhupur upazila of Tangail, Bangladesh. A total of 100 stakeholders were interviewed randomly using a structured questionnaire to collect primary data. A combination of descriptive, mathematical, and statistical techniques was used to analyze the data. The study depicts that 76.7% farmers used Giant Kew variety for pineapple production. Profitability analysis shows that pineapple production was profitable in the study area. The study reveals that the total value added by the stakeholders to a piece of pineapple was Tk. 38. Among the market actors, wholesalers added the highest value of Tk. 13 per piece (34.2% of total value addition). The study also identified six significant factors, namely, income, farming experience, credit access, market price, labor availability, and lower production of paddy having positive influence on farmers' decision to adopt pineapple production. The study found higher price of inputs, lack of preservation and processing facilities, and lack of operating capital as the major problems for production, value addition, and marketing of pineapple, respectively. The study recommended to ensure reasonable price of the inputs along with better infrastructure, transportation, and processing facilities to overcome the problems. Furthermore, monitoring facilities of government and non‐government organizations should be increased to improve quality of pineapple.