Abstract
The present research paper envisaged the financial performance persisted in the small jewellery merchants in the Cuddalore district has been identified in certain factors. Such as present net worth asset and liabilities present worth of the asset fixed cost per annum variable cost per annum financial assistant in the business start financial bank loan and relative problems by purchase, cost of production, and competition, fashion problems by changing fashion and traditional way of grafting, labour problems by lack of training facilities to unsatisfied working conditions, financial problem, and pricing problem, The primary data have been collected from the identified SJM and analyzed. The results and findings of the study will implicate the SJM and the general public.
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