Financial Management Tools and Consumer Confidence: Chase Blueprint

Abstract

On March 10, 2015, the Payment Cards Center hosted a workshop on the development and performance of Blueprint, a set of money management features developed by JPMorgan Chase & Co. (Chase) and available with several of Chase's credit cards. The workshop featured presentations by Thomas O'Donnell, managing director of Chase Consumer and Community Banking Quality, and Florian Egg-Krings, general manager of the Slate and Blueprint portfolios. O'Donnell discussed the development of Blueprint, a process that began during the financial crisis and the Great Recession of 2007-2009. Egg-Krings then shared some insight on the adoption and success of several Blueprint features. Lastly, both O'Donnell and Egg-Krings briefly discussed their expectations for the evolution of Blueprint in the coming years. This paper summarizes the presentations of O'Donnell and Egg-Krings, supplemented by additional research.