Abstract
Financial literacy is the summation of financial knowledge, financial attitude, financial behaviour, and financial skill of an individual. In the modern era the financial market becomes too complex and offers so many complex financial instruments, in this situation financial knowledge is the ultimate weapon that helps an individual to understand the financial market and its offering and to take the rational decision of investment. It ensures planning for a financially secure future. Financial literacy is also known as personal money management which not only helps us to understand financial risk and return but also helps us to protect us from any financial fraud. This paper basically focuses on some demographic factors like age, gender, marital status, monthly income, stream of education, educational qualification, and their impact on financial literacy. While assessing the financial literacy level of the respondents it has chosen eight financial literacy variables and assessed the literacy level in all the segments.
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