Abstract
The purpose of this study was to determine the financial feasib anchoviesility, and sensitivity of salted anchovy processing business on Pasaran Island, Bandar Lampung City. Data collection was carried out from November to December 2021. The research method used was a survey and the selection of research sites was carried out purposefully (deliberately). Sources of data are obtained from the interview process using questionnaires. The analytical method used is investment criteria and descriptive-quantitative analysis. The results showed that the financial analysis carried out on the processing of salted anchovy on Pasaran Island, Karang City Village, Teluk Betung Timur District, Bandar Lampung City was profitable and feasible to continue, with investment criteria indicators: NPV is IDR 12,450,776,125.40, Net B /C is 11.82, Gross B/C is 1.18, IRR is 125.16% and PP is 2.84 years. The sensitivity analysis of salted anchovy processing on Pasaran Island, Karang City Village, Teluk Betung Timur District, Bandar Lampung City shows that the business is sensitive to changes in certain conditions. At a 4.8% increase in production costs, the business is still feasible to continue, while when there is a 10% decrease in the amount of production, a 14.45% decrease in selling price, the business is not feasible to continue. Owners should increase the number of production equipment to achieve maximum production capacity and expand the market to increase target consumers.
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