FINANCIAL CONSULTING FOR CITIZENS: THEORETICAL AND ORGANIZATIONAL ASPECTS OF ACTIVITY

Abstract

The development of a financial consulting for citizens and promotion of financial consulting services have a positive effect on the efficiency of managing personal finances and the welfare of citizens. The theoretical and organizational aspects of financial advising of the population and the problems of its functioning in Ukraine are analyzed in the article. The financial consulting for citizens is the process of interaction between a consultant and a client (an individual). It is based on a particular methods or technology and involves providing fee or free information in the form of advice, conclusions and recommendations on optimization, rational using and profitable investment of personal funds. An independent financial adviser is an important subject in the financial consulting market that provides professional advices on getting a loan, choosing an insurance or retirement plan, placing a deposit, creating a family budget or personal financial plan. The personal financial plan is the main tool for the independent financial adviser. This is an action plan that is developed for a particular person or family to achieve the desired financial goals and includes selection of credit, investment, insurance, pension and other financial products. The preparation of the financial plan involves the development of an investment strategy and the creation of a financial protection plan. The services of independent financial advisers are not popular within the Ukrainian citizens because of their low purchasing power, high level of distrust regarding the professionalism of independent financial advisers and the quality of consulting services and the lack of awareness of the benefits of financial counseling.